Post by account_disabled on Mar 4, 2024 9:08:30 GMT
In every organization there is a corporate culture, a set of unwritten rules that talks about the way business is done and how things work within it. Some of these habits are the same even between different companies, especially when it comes to giving value to a manager's work. If for a sales manager this value depends on the closing of contracts, for a marketing manager the numbers that speak are those of the leads generated. This places a considerable weight on your shoulders, and I know how frustrating it can be to work on strategies for weeks, not find the desired results in the numbers and have to start all over again. Furthermore, the lack of quality leads affects the rest of the company the sales team has its hands tied and cannot create new opportunities for the company, while management begins to This platform, in fact, is responsible for of leads generated in BB, but, despite its potential, it is also extremely underused, with only of marketers actively using it.
This is a missed opportunity, because according to a Denmark Telegram Number Data statistic from Social Media Examiner, of marketers who generate leads through social media need only hours a week to achieve satisfactory results. One of LinkedIn's most powerful tools for lead generation is LinkedIn Lead gen, a tool that allows you to create campaigns on social media bypassing any friction such as moving to a landing page and offering you truly unique target precision. In the next sections I will accompany you through what for us at Exelab are the effective steps and tools to use to generate leads effectively with LinkedIn Ads . Table of contents Planning Asana and Miro Content creation graphics and texts Settings Hubspot and LinkedIn Ads Monitoring evaluation and remodulation Planning I firmly believe that a fundamental component of the success of a campaign lies in the strategy development phase. For this reason, I like to take some time before starting to brainstorm with my team, to jot down different types of possible workflows and to evaluate alternative plans to the main one.
This isn't because I'm feeling discouraged about the core strategy, but because I can tell you with certainty that you'll need to make adjustments once the campaign gets underway. pressure and question the marketing budget and your methods. In years of experience in digital marketing, I have understood that there is no perfect recipe for lead generation, the magic formula that works in all circumstances, and this is a reality that every marketing manager must make peace with. I can tell you, however, that there are constants, points that I have discovered to be essential in the process and which act as the backbone of the entire process. As far as lead generation in BB is concerned, LinkedIn has certainly become one of them. Why LinkedIn Ads? Unless you've been living in a cave for the last few years, I don't need to explain the value that LinkedIn has as a social media for a BB company.
This is a missed opportunity, because according to a Denmark Telegram Number Data statistic from Social Media Examiner, of marketers who generate leads through social media need only hours a week to achieve satisfactory results. One of LinkedIn's most powerful tools for lead generation is LinkedIn Lead gen, a tool that allows you to create campaigns on social media bypassing any friction such as moving to a landing page and offering you truly unique target precision. In the next sections I will accompany you through what for us at Exelab are the effective steps and tools to use to generate leads effectively with LinkedIn Ads . Table of contents Planning Asana and Miro Content creation graphics and texts Settings Hubspot and LinkedIn Ads Monitoring evaluation and remodulation Planning I firmly believe that a fundamental component of the success of a campaign lies in the strategy development phase. For this reason, I like to take some time before starting to brainstorm with my team, to jot down different types of possible workflows and to evaluate alternative plans to the main one.
This isn't because I'm feeling discouraged about the core strategy, but because I can tell you with certainty that you'll need to make adjustments once the campaign gets underway. pressure and question the marketing budget and your methods. In years of experience in digital marketing, I have understood that there is no perfect recipe for lead generation, the magic formula that works in all circumstances, and this is a reality that every marketing manager must make peace with. I can tell you, however, that there are constants, points that I have discovered to be essential in the process and which act as the backbone of the entire process. As far as lead generation in BB is concerned, LinkedIn has certainly become one of them. Why LinkedIn Ads? Unless you've been living in a cave for the last few years, I don't need to explain the value that LinkedIn has as a social media for a BB company.