Post by khatunrita309 on Mar 12, 2024 6:56:35 GMT
I'm on Instagram and like every day I find myself wandering through photos of trips to the ends of the world, designer furnishings and fashionable shoes. If I see something I like I mentally make a note of the brand and then go and look for it on the internet. Instagram today is an indisputable showcase for thousands of brands in the world and a realm of infinite possibilities for many women, who sift through the message boards in search of ideas, objects to buy and - why not? – hotels to be booked at the first opportunity. But where to start to promote the paid hotel on Instagram? In March we announced the launch of Carousel Ads and at the end of September the arrival of advertising on Instagram also in Italy. In recent months we have conducted several tests with Instagram advertising and we are ready to answer each of your questions.
Can promoting on Instagram be useful for my hotel? The answer to this question is the same as the one we would give you for all other Social Media Marketing questions: " It depends ". It depends on the structure, it depends on the target, it depends on how much the experience of your hotel is based on aesthetics and how much you are able to tell it with images. As with all social platforms, it also depends a lot on how much you want to invest in the platform not only in economic terms, but also in terms of time and resources. It is useless to promote Industry Email List yourself if you are not already part of an ecosystem that has very specific rules and its own grammar. In general what I can advise you is to always keep your objectives in mind : what do I want to achieve? Do I want to increase visits to my site or is it enough for me to circulate the name of my hotel among travelers of a certain type? You must be very clear about what you want to do otherwise you will not know how to measure the results . How do you create a paid campaign on Instagram? Instagram campaigns are created with your Facebook advertising account and behave exactly like its ads. First of all, make sure you connect your Instagram account to your Facebook profile.
If you don't yet have a hotel Instagram account, we advise you not to start with paid advertising straight away. First it is better to familiarize yourself with the tool and understand how and what it works. Select the type of promoted post based on the action you require from the user (conversion, interaction with the post, video viewing, etc.), profile your target , select the budget and you're done. Put like this, it actually all seems very easy, but pay attention above all to the profiling of the target, otherwise you risk wasting your money. Let's take the Hotel Villa Athena in Agrigento for example : this high-level structure has an excellent Instagram page , always updated and with a good level of engagement. If you wanted to activate a paid campaign, it would be essential to try to target the same type of customers who usually stay there (people with a certain amount of money, of a medium-high age, interested in travel, culture, well-being, etc.). Can I split Facebook campaigns from Instagram campaigns? Launching the same content on Facebook and Instagram at the same time is very simple but it is better to differentiate the campaigns. Always keep in mind that Instagram is first and foremost.
Can promoting on Instagram be useful for my hotel? The answer to this question is the same as the one we would give you for all other Social Media Marketing questions: " It depends ". It depends on the structure, it depends on the target, it depends on how much the experience of your hotel is based on aesthetics and how much you are able to tell it with images. As with all social platforms, it also depends a lot on how much you want to invest in the platform not only in economic terms, but also in terms of time and resources. It is useless to promote Industry Email List yourself if you are not already part of an ecosystem that has very specific rules and its own grammar. In general what I can advise you is to always keep your objectives in mind : what do I want to achieve? Do I want to increase visits to my site or is it enough for me to circulate the name of my hotel among travelers of a certain type? You must be very clear about what you want to do otherwise you will not know how to measure the results . How do you create a paid campaign on Instagram? Instagram campaigns are created with your Facebook advertising account and behave exactly like its ads. First of all, make sure you connect your Instagram account to your Facebook profile.
If you don't yet have a hotel Instagram account, we advise you not to start with paid advertising straight away. First it is better to familiarize yourself with the tool and understand how and what it works. Select the type of promoted post based on the action you require from the user (conversion, interaction with the post, video viewing, etc.), profile your target , select the budget and you're done. Put like this, it actually all seems very easy, but pay attention above all to the profiling of the target, otherwise you risk wasting your money. Let's take the Hotel Villa Athena in Agrigento for example : this high-level structure has an excellent Instagram page , always updated and with a good level of engagement. If you wanted to activate a paid campaign, it would be essential to try to target the same type of customers who usually stay there (people with a certain amount of money, of a medium-high age, interested in travel, culture, well-being, etc.). Can I split Facebook campaigns from Instagram campaigns? Launching the same content on Facebook and Instagram at the same time is very simple but it is better to differentiate the campaigns. Always keep in mind that Instagram is first and foremost.