Post by jnowrin9 on Apr 30, 2024 9:01:49 GMT
The point of no return occurred many months ago: email openings from mobile (56% - Litmus data) have exceeded those from desktop. And the trend will be increasingly dominant, since by 2021 there will be 6.3 billion smartphones in the world ( Ericsson Mobility Report ). Conceiving and designing emails taking into consideration only desktop viewing is among the most serious mistakes you can make. So make way for mobile first , an approach that orients design and content to the increasingly rapid and intermittent type of reading imposed by smartphones and tablets. In this post you will find 10 tips for creating responsive and effective campaigns. If, however, you want to delve deeper into the aspects of email design (without being an expert in graphics and HTML code), here is a whitepaper with new trends, advice and best practices for the graphic design of your campaigns.
The topic of image-only emails deserves a special warning : often India Car Owner Phone Number List used by brands, these emails - which use a single large image to cover the entire body of the email - are most often not optimized for mobile, in addition to not be viewed by all those recipients who have the “images off” option activated; to all this we must also add that particularly large images are blocked by the anti-spam filters of many providers, because they are perceived as huge advertisements rather than emails. 6. Ignore some small (but essential) elements Footer in Italian, footer for Anglophiles: a section of the email that is as peripheral as it is fundamental.
This is the band at the end of the email that houses important information for the recipient: the transparency and reliability of a brand largely passes through the footer. Neglecting it in the design or (even worse) leaving it out represents a structural error in any email marketing strategy. Here are the elements that should find a place in every footer: Unsubscribe link Contact information for the brand Social sharing buttons Link to Preference Center Permission reminder and copyright Privacy Policy To go into detail about the footer elements and learn how to give them the best graphic design, read the dedicated blog post . 7. Wrong approach to the text The email is not a page of the site or an information dossier. We could rather compare it to a teaser or a flyer, for its immediacy and incisiveness: a message that introduces and presents news and offers, the antechamber to further content (a web page or a PDF) reachable with a single click.
The topic of image-only emails deserves a special warning : often India Car Owner Phone Number List used by brands, these emails - which use a single large image to cover the entire body of the email - are most often not optimized for mobile, in addition to not be viewed by all those recipients who have the “images off” option activated; to all this we must also add that particularly large images are blocked by the anti-spam filters of many providers, because they are perceived as huge advertisements rather than emails. 6. Ignore some small (but essential) elements Footer in Italian, footer for Anglophiles: a section of the email that is as peripheral as it is fundamental.
This is the band at the end of the email that houses important information for the recipient: the transparency and reliability of a brand largely passes through the footer. Neglecting it in the design or (even worse) leaving it out represents a structural error in any email marketing strategy. Here are the elements that should find a place in every footer: Unsubscribe link Contact information for the brand Social sharing buttons Link to Preference Center Permission reminder and copyright Privacy Policy To go into detail about the footer elements and learn how to give them the best graphic design, read the dedicated blog post . 7. Wrong approach to the text The email is not a page of the site or an information dossier. We could rather compare it to a teaser or a flyer, for its immediacy and incisiveness: a message that introduces and presents news and offers, the antechamber to further content (a web page or a PDF) reachable with a single click.